I’ve never been certain whether the moral of the Icarus story should only be, ‘don’t try to fly too high,’ or whether it might be ‘forget the wax and feathers, and do a better job on the wings.
— STANLEY KUBRICK

Rich has a wealth of experience operating in high stakes and high pressure situations; from the boardroom to the playing field and all manner of environments in between.

Having commenced his career in counter-terrorism investigations, Rich developed a reputation for remaining cool in a crisis, regularly dealing with matters of national security.

He went on to Co-Found a national executive search consultancy, and he continues to assist a number of multi-million dollar organisations in both private and public sectors.

As an elite performance coach, Rich centres his approach on the mastery of breath. The foundations provided by sound breathing mechanics, efficient and effective use of oxygen and the ability to control the automatic responses to pressure, stress and fear can propel performance to completely new levels.

Whether you are an athlete, business professional, tactical operator or busy parent, your success ultimately depends on your ability to generate and use energy at the critical moment; both of which are impossible without control of our critical life force - oxygen.

Rich's clients include Olympic Athletes, National and World Champions, as well as Senior Executives and Technology Entrepreneurs. He is excited to help individuals from all walks of life to 'build better wings'.

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Rich’s deep knowledge of the physiological processes of breathing and cold therapy is second to none.
— DAN BLEAKLEY, MANAGING DIRECTOR, MERCH FACTORY